SINCE 1985
| 1918 | Geoff Elder's Grandparents [James and Euphemia (Effie) Elder] purchased the 'Altrive' Farm |
| 1979 | Geoff Elder took over the family sheep stud farm. |
| 1985 | Geoff bought his first deer stags & hinds and started recording herd data. |
| 1987 | Geoff started keeping 2 year old stags that cut a minimum of 1.2kg of velvet. |
| 2006 | 3yr deer stags had an great average velvet weight of 4.70kg. |
| 2008 | Geoff first tested & profiled the DNA of all of Altrive’s sires (stags), hinds and their progeny. |
| 2009 | Was Altrive® Red Deer Farm's first great year of recognition when Altrive® won THREE NATIONAL AWARDS in the NZ Annual National Velvet & Trophy Antler Competition. (read more about Altrive® national awards) |
| 2015 | 3yr stags reached an impressive average velvet weight of 6.20kg. 4yr and older stags had an average velvet weight of 9.41kg SS. |
| 2017 | 2 year old stags retained reached an average weight of 4.8kg (a 4 fold increase on 1987) |
Today Altrive® is a leading deer stud specialist, breeding 'ELITE' deer at the top tier & supplying progeny to the large farms (multiplier herds) and smaller scale farms (commercial herds).
Altrive® Red Deer Farm sells superb deer stags, hinds & sperm bred from Altrive award winning stags which are renown for their superior DNA traits, such as large, perfect shape, high quality deer velvet antler.
